I really don't get this one. Quattro technology helps me when I'm driving over birds, clutching a bar of soap, exercising my grip, and preparing to throw a stone at a pedestrian? Or is it some kind of play on "a bird in the hand ...?"Vorsprung durch Technik, by the way, translates to Projection/lead by technology. A better tag line might be, "Wir benötigen eine neue Anzeigenagentur," or "We need a new ad agency."
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